Abby Sholar Lampton is a Nashville-based photographer and brand designer who brings stories to life through intentional visuals and thoughtful design. With a passion for capturing authentic moments and crafting cohesive brand identities, she helps creatives, entrepreneurs, and small businesses connect with their audiences in meaningful ways.
Her work blends a documentary-style approach with a modern, editorial eye—whether she's behind the camera or designing a brand from the ground up. Abby’s process is rooted in collaboration, aiming to create work that feels true, elevated, and enduring. With a background in both design and visual storytelling, Abby offers a unique perspective that bridges strategy and artistry. From brand development and content creation to lifestyle photography and campaign imagery, she delivers work that reflects the heart of each client’s vision.
When she’s not working, you’ll find her spending time with her husband, daughter, and dogs, sipping matcha at a local coffee shop, or collecting a new creative hobby.
Abby Sholar approaches photography and design as quiet acts of observation—ways of listening to the world without words. She believes that the most meaningful work begins with stillness: noticing light, texture, rhythm, and emotion as they naturally unfold. Her process is not rushed or rigid; instead, it is patient, intuitive, and rooted in deep respect for the stories waiting to be seen.
To Abby, photography is more than capturing a moment—it’s about honoring it. Design, similarly, is not just about aesthetics, but about clarity, connection, and care. She believes that simplicity can be powerful, and that the most thoughtful choices often happen in the spaces between—between light and shadow, silence and sound, intention and instinct.
Abby finds inspiration in natural patterns, everyday beauty, and the quiet narratives that often go unnoticed. Her creative process is one of gentle exploration, where listening, refining, and reflecting are just as important as the final image or layout. She values design that breathes, photography that speaks softly, and work that feels both human and honest.
At the heart of Abby’s philosophy is the belief that creativity is not something to force, but something to trust. Through her lens and her design, she hopes to make space for stillness, for story, and for meaning that lingers long after the first glance.
